Kudler Fine Food †Marketing Essay

With the marketing focus review, this erect of music leave alone discuss the possible engineering science solutions for guest contests, loyalty points programs, purchase chase aftering, benchmarking of inface versus external service processes, and the vigilance of blood line and related costs. likewise concepts such as consumer selective instructionbases and customer apprisalship circumspection organizations (CRM) impart be elaborated upon. A probable technology solution to support customer contests bottomland be achieved through a simple manner of employing an online scene that potful be held daily. A superior would be selected each day.The winner would enjoy the bread of being in the presence of Kathy Kudler in being taught how to prepare specialty foods in a cooking class. Another tip for a bread would be to succeed tickets to special and private events that are held by Kudler beauteous Foods. On the technology displace of this solution, the customer woul d fill out the online survey and the information would be shop classd in a database. At the end of the month, a winner would be randomly selected from the database for the contest. The cost of the implementing and brinytaining a program and the database would be afford adapted for Kudler attractive Foods.Essenti whollyy, the time and cost would be do up by the targeted customers desire to enter said contests to amply enjoy the Kudler Fine Foods executive experience. Also another option for a prize is to have cooking classes that are presented by cooking professionals, celebrities, or food experts earlier than just the owner, Kathy Kudler. The Loyalty Points Program, to a fault know as frequent shopper program, is a program that would give the customer to bundle points that green goddess be used within the Kudler Fine Foods stores.With this program, customers shopping and purchasing habits clear also be tracked. With the points that have been compile by the customer, the points good deal be transfer for high-end items within the stores. By employing this program, Kudler Fine Foods will be more familiar with their customers as well as their spending habits. In addition to, this program will allow Kudler Fine Foods to keep track of each and every customer on the frequence of their visits to the stores and keep having them come back to forgather more points.On the technology side of this programs, a data management system would be motif to be constructed and kept up(p) in order to keep track of the multitude of customers and their accumulation of loyalty points. This data management system would service all of the Kudler Fine Foods stores in ensuring that the all of the data is integrated for new customers, customer information is updated, and that duplicates are prevented. To allow customers to redeem their accrued loyalty points, web servers would look at to be set up to assist with the colossal amount of data.Also, redundancy of the said ser vers would need to be implemented in quality there is a hardware or software failure. The about pregnant piece of the loyalty program is the card itself. It is a card that the customer would carry and has a unique identifier dedicated to that customer. With these cards, the customer offer view online their accumulated points and purchases at Kudler Fine Foods. Kudler Fine Foods utilizes purchase tracking to practise profit, profit margin, and transactions that have taken place over a check of time.With the large amounts of data, Kudler Fine Foods will need an effective, efficient, and accurate means of capturing and storing this information. In stating that, the of import server will need to be located at the main store so as to be a focal point for all communications that happen between all stores. Benchmarking can be described as the most effective method in relation to both products and processes. Other successful melodic line entities that are similar to Kudler Fine Foo ds can be viewed as a stick such as Wal-mart.Being able to view Wal-mart as a manikin for the processes, Kudler Fine Foods is able to meet benchmarking, if not higher, and forever improve on it products and processes. On the technology side of benchmarking, online web base training courses can be created to instill and inform employees on the new products and services. An important part of Kudler Fine Foods is railway linetaking management since Kudler Fine Foods is a store that sells a large amount of fine foods. non knowing what is in stock can lead to an overstock or a shortage of merchandise.Having an overstock simply spells hard up money that could have been spent elsewhere. Having a shortage of product would lead to displease customers. On the technology side of armory management, IT is a huge factor in tracking, recording, and warning about inventory. A main server would be connected to the point-of-sales machines and continuously keep track of all of the inventory from each and every store. The inventory management system would always be updated from when a new inventory is placed into stock and when an item is taken out of inventory.In conclusion, Kudler Fine Foods currently has a quick foothold in its marketing abilities. Employing the suggested potential technology solutions would not only fight efficient and effective processes but would also allow for room potential growing and increased revenue. With this vision in mind, this missionary station statement of Kudler Fine Foods will be met successfully as well as all of the standards that Kathy Kudler is counting on. References https//ecampus. phoenix. edu/secure/aapd/cist/vop/ care/Kudler2/internet/index. asp